“Less is more” is also true in communication, especially in luxury brand communication. Here’s how keeping your audience in the dark might actually help.

Why do you even need luxury brand storytelling? Why is this different from straightforward marketing and why should you care?

How do you approach luxury real estate branding? First thing, keep in mind you are not just handling an asset: you are handling a story.

A new wave of luxury consumers is coming to the global markets and they look nothing like their predecessors. Here’s why the relationship between Gen Z and luxury is something different.

How important is updating your color in brand premiumization? It’s fundamental. The right palette can make the price.

Where do you start with brand premiumization? Well, we may sound superficial, but packaging premiumization is a good idea.