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Get our views on branding, strategy, communication, design

How to choose the best branding agency for your project

Creating a brand is such a sensitive matter, you will want to make sure you pick the right partner for the job. Here’s what to look for.

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How to define a brand tone of voice you will actually use

Tone of voice is essential for your brand identity, but will you ever use that nice document or will it just sit somewhere on your hard disk?

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How we created a boutique branding agency

Sublimio’s founder Matteo Modica shares his experience in starting and developing a boutique branding agency over the years.

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Do smaller brands need a strategy?

For smaller brands it might be tempting to skip strategy and just get a bloody logo. But cutting corners might backfire.

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What can a boutique branding agency do for you?

Does branding require a large agency? Not really. Here is what brands can expect when working with a boutique.

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Do you have a brand strategy? A checklist

Before you start spreading your brand, make sure you have set a clear brand strategy, with this practical checklist.

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Do you have to redo the logo? How to write the brief for the designer

A complete briefing helps the designer to work better and faster, and the company to get the logo it had in mind. Here are 11 essential points.

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New logo vs. restyling: what is the best choice for a brand?

Like a custom-made suit, even a logo ages. And here the doubt often arises: change it completely or opt for a restyling?

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What designers don’t tell their clients

There’s nothing more dangerous than a designer who just says yes. I say this as a designer, but I do it in the interests of my customers.

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Why doesn’t your brand work?

When a brand doesn’t work every communication initiative is accompanied by enormous efforts. Here are some possible causes (and solutions).

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Should luxury brands leave social networks?

A complete briefing helps the designer to work better and faster, and the company to get the logo it had in mind. Here are 11 essential points.

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When a professional works for free

Are there situations in which it is legitimate, permitted or simply reasonable to adapt one’s professionalism to the context?

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Five things I learned in 2018

Let’s start with number one: the importance of saying “I don’t know”.

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Why are all fashion logos becoming the same?

Why fashion logos suddenly became identical? In my opinion, it’s not because of designers’ laziness.

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Will digital flatten the world of luxury?

What does it mean to be a luxury brand in a world where everything is digital and free?

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Fashion brands now live on stories

Something is happening, in the fashion world and specifically in the fashion brand communication: from image, fashion is becoming a story.

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You’re already doing personal branding (even if you don’t do anything)

Some of us believe in it, others despise it. But all of us are doing personal branding, constantly. We just don’t realize it.

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The founder’s effect: how much should your brand look like you?

Is it obvious that a brand should reflect the nature of the founder? The answer is blurred and comes from my personal experience.

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