Branding projects are not just about creating stuff. Before you start, you need to listen. Here is how we do it at Sublimio.

Do luxury brand collaborations work? While this might not be a straightforward recipe, there sure are some brilliant examples to draw inspiration from.

“Less is more” is also true in communication, especially in luxury brand communication. Here’s how keeping your audience in the dark might actually help.

Why do you even need luxury brand storytelling? Why is this different from straightforward marketing and why should you care?

How do you approach luxury real estate branding? First thing, keep in mind you are not just handling an asset: you are handling a story.

A new wave of luxury consumers is coming to the global markets and they look nothing like their predecessors. Here’s why the relationship between Gen Z and luxury is something different.