Minimalism or Maximalism? Crafting Your Luxury Brand Identity in the Modern Age
What is the impact of minimalism and maximalism on luxury brand identity? Dive into how these philosophies shape brands like The Row, Celine, Dolce & Gabbana, Gucci, and Apple, and chart your brand’s unique path.
How to Design a Luxury Hotel Brand
A luxury hotel brand is a precious asset: if done right, it can express the hotel’s uniqueness and find its place into the guests’ heart. Just don’t forget that everything you do creates your brand.
What’s Included in a Brand Identity Package?
As you set up your brand or refresh an existing one, the brand identity package is a crucial part of the work. But do you really know what you are expected to find inside?