A luxury hotel brand is a precious asset: if done right, it can express the hotel’s uniqueness and find its place into the guests’ heart. Just don’t forget that everything you do creates your brand.

As you set up your brand or refresh an existing one, the brand identity package is a crucial part of the work. But do you really know what you are expected to find inside?

As the pandemic grounded all events – including fashion events – to a halt, virtualization became sexy. But how do you make it immersive?

Fashion brands have a long experience in breaking rules, inspiring us and taking us to distant worlds. Why does this not happen on digital?