How important is updating your color in brand premiumization? It’s fundamental. The right palette can make the price.

Where do you start with brand premiumization? Well, we may sound superficial, but packaging premiumization is a good idea.

What is the impact of minimalism and maximalism on luxury brand identity? Dive into how these philosophies shape brands like The Row, Celine, Dolce & Gabbana, Gucci, and Apple, and chart your brand’s unique path.

A luxury hotel brand is a precious asset: if done right, it can express the hotel’s uniqueness and find its place into the guests’ heart. Just don’t forget that everything you do creates your brand.