Brand naming isn’t just a linguistic exercise—it’s an emotional one, and it has consequences. Here’s how we do it at Sublimio.

Craving that new logo? Hold your horses. Skipping brand strategy is like skipping breakfast: usually not a good idea. This is how we do it at Sublimio.

As inflation slows down expenses, brand premiumization seems to be a winning strategy for many companies. But how do you do that?

Both branding and marketing are vital to your company, but when do you need one or the other exactly? Let’s clear things up.