LATEST ARTICLES
Not Just a Word: How We Approach Brand Naming
Brand naming isn’t just a linguistic exercise—it’s an emotional one, and it has consequences. Here’s how we do it at Sublimio.
Thinking and Feeling: How We Approach the Brand Strategy Phase
Craving that new logo? Hold your horses. Skipping brand strategy is like skipping breakfast: usually not a good idea. This is how we do it at Sublimio.
Brand premiumization: using branding to increase value perception
As inflation slows down expenses, brand premiumization seems to be a winning strategy for many companies. But how do you do that?
Hard question: do you need a branding agency or a marketing agency?
Both branding and marketing are vital to your company, but when do you need one or the other exactly? Let’s clear things up.