LATEST ARTICLES
Brand premiumization: using branding to increase value perception
As inflation slows down expenses, brand premiumization seems to be a winning strategy for many companies. But how do you do that?
Hard question: do you need a branding agency or a marketing agency?
Both branding and marketing are vital to your company, but when do you need one or the other exactly? Let’s clear things up.
Mastering Digital Product Branding: Strategies for a Digital Age
How do you brand a product that you can’t touch? Digital product branding strategies can require you to take into consideration unexpected details.
Reviving the Legacy: The Delicate Art of Refreshing Heritage Luxury Brands
If you have a heritage luxury brand on your hands, it can be tempting to leave everything untouched. But is it really possible?