Reviving the Legacy: The Delicate Art of Refreshing Heritage Luxury Brands
If you have a heritage luxury brand on your hands, it can be tempting to leave everything untouched. But is it really possible?
The New Silk Road: Bridging Western Brands With the New Asian Luxury Market
The shift in global luxury has created new audiences for Western luxury, where Asian Millennials and GenZers driving the market.
The Rise of Quiet Luxury: A Branding Perspective
Big logos are not that hot in luxury right now. A new tide is rising, made of discreet elegance and understatement. Some call it quiet luxury and it’s not just about clothes: it also impacts the way brands position themselves.
Luxury Food Branding: Narratives That Elevate Gastronomic Delights
Explore the art of luxury food branding, where tales of authenticity, sustainability, and craftsmanship intertwine. Dive into iconic narratives of brands that found the key to elevating gastronomic experiences.