Choosing brand colors is never easy. But it helps to have a rough idea of why you are picking one over another.
by Matteo Modica
4 MIN. READ
by Matteo Modica
4 MIN. READ
LATEST ARTICLES
Why Our Branding Agency is Called Sublimio
What’s in a name? More exactly, what’s in our name? Well, probably more than you think. Here’s where it comes from.
How We Do Brand Typography for Strong Brands
Brand typography can be seen as a detail, but it’s the living spirit of a brand. This is how we do it at Sublimio.
Giving the Brand a Body: How We Do Visual Identity
Designing a visual identity means creating a whole world. So where do you start and, most importantly, where do you stop?
Leaving a Mark: Our Vision on Logo Design
The logo design phase is one of the most anticipated and yet fraught with difficult choices. How do you make sure you don’t get buyer’s remorse?
Not Just a Word: How We Approach Brand Naming
Brand naming isn’t just a linguistic exercise—it’s an emotional one, and it has consequences. Here’s how we do it at Sublimio.
Thinking and Feeling: How We Approach the Brand Strategy Phase
Craving that new logo? Hold your horses. Skipping brand strategy is like skipping breakfast: usually not a good idea. This is how we do it at Sublimio.
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