Choosing brand colors is never easy. But it helps to have a rough idea of why you are picking one over another.

What’s in a name? More exactly, what’s in our name? Well, probably more than you think. Here’s where it comes from.

Brand typography can be seen as a detail, but it’s the living spirit of a brand. This is how we do it at Sublimio.

Designing a visual identity means creating a whole world. So where do you start and, most importantly, where do you stop?

The logo design phase is one of the most anticipated and yet fraught with difficult choices. How do you make sure you don’t get buyer’s remorse?

Brand naming isn’t just a linguistic exercise—it’s an emotional one, and it has consequences. Here’s how we do it at Sublimio.