Why do you even need luxury brand storytelling? Why is this different from straightforward marketing and why should you care?

As inflation slows down expenses, brand premiumization seems to be a winning strategy for many companies. But how do you do that?

Big logos are not that hot in luxury right now. A new tide is rising, made of discreet elegance and understatement. Some call it quiet luxury and it’s not just about clothes: it also impacts the way brands position themselves.

Explore the art of luxury food branding, where tales of authenticity, sustainability, and craftsmanship intertwine. Dive into iconic narratives of brands that found the key to elevating gastronomic experiences.