If you have a heritage luxury brand on your hands, it can be tempting to leave everything untouched. But is it really possible?

Sometimes, a rebrand is just necessary for your business. But you might be worried about losing your customers or your brand equity, and rightly so. Make sure the whole operation is carefully thought and planned.

A complete briefing helps the designer to work better and faster, and the company to get the logo it had in mind. Here are 11 essential points.

Like a custom-made suit, even a logo ages. And here the doubt often arises: change it completely or opt for a restyling?