Turning yourself into a brand scares most people, especially because it’s hard to figure out how to differentiate oneself. And yet the answer might be easier than you think.

Not all brands are Nike or Burger King. But this doesn’t mean you should just put up with being “boring”. Just the opposite: it’s always possible to be interesting, as long as you have the right communication strategy.

Does branding require a large agency? Not really. Here is what brands can expect when working with a boutique.