Ciao,
we
are
Sublimio.
We create impactful copy solid strategies stunning identities surprising names powerful logos wow experiences fascinating voices novel concepts slick visuals gorgeous videos strong brands
for meaningful brands. ambitious brands. unique brands. memorable brands. bold brands. outstanding brands. confident brands. daring brands. demanding brands. inspired brands. a tough world.
Ciao,
we
are
Sublimio.
We create impactful copy solid strategies stunning identities surprising names powerful logos wow experiences fascinating voices novel concepts slick visuals gorgeous videos strong brands
for meaningful brands. ambitious brands. unique brands. memorable brands. bold brands. outstanding brands. confident brands. daring brands. demanding brands. inspired brands. a tough world.

LATEST ARTICLES

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4 MIN. READ

Synergy of Opposites: Exploring Luxury Brand Collaborations

4 MIN. READ

Do luxury brand collaborations work? While this might not be a straightforward recipe, there sure are some brilliant examples to draw inspiration from.

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5 MIN. READ

The Dark Side: Mystery and Exclusivity in Luxury Brand Communication

5 MIN. READ

“Less is more” is also true in communication, especially in luxury brand communication. Here’s how keeping your audience in the dark might actually help.

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6 MIN. READ

Luxury Brand Storytelling: Crafting Narratives That Resonate

6 MIN. READ

Why do you even need luxury brand storytelling? Why is this different from straightforward marketing and why should you care?

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4 MIN. READ

Gen Z and luxury: how to survive the big shift

4 MIN. READ

A new wave of luxury consumers is coming to the global markets and they look nothing like their predecessors. Here’s why the relationship between Gen Z and luxury is something different.

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Each month, a new theme. A selection of perspectives in design, art, and culture that shape how we think and craft brands. Curated by Matteo (founder) and Andrea (brand strategist).

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SUMO is one of the few newsletters I don’t archive when my inbox gets full. Each edition feels crafted with care - the links are genuinely interesting, the curation is thoughtful, and the newsletter design itself is a delight to consume.

Rob Hope 🇿🇦 One Page Love, founder

Content curation at its finest. Doesn't overdo it on commentary, and has probably the highest signal-to-noise ratio among the design newsletters out there. Never a dull entry! Every issue feels handpicked rather than churned out.

Carlo Mallone 🇮🇹 Arxax, founder

Sublimio Monthly is always a breath of fresh air. I especially like how each issue explores one timely theme, turning Andrea and Matteo’s perspectives into a clear takeaway I can immediately apply to my work—often before the topic becomes mainstream.

Pasquale Borriello 🇮🇹 Arkage, founder

You know that feeling as a kid, waiting for your favorite magazine to hit the stands? That's what SUMO is for me.

Andrea Indini 🇮🇹 Angelini Design, creative director

SUMO is much more than a newsletter: it's a guide. In a world of information overload, having someone who does real curation work is invaluable. What I find there is always worth my time. I read it eagerly every time, and I often share it with friends and colleagues because there's always something useful and genuinely interesting.

Alexandre Reibaldi 🇧🇷 CTRL+D, founder

SUMO has a level of intentionality that sets it apart from most newsletters I read. Each edition is built around a theme that feels considered without being overworked, with Matteo and Andrea’s dual perspectives adding depth and a set of curated links that feel carefully chosen. It’s a newsletter worth reading properly.

Carl Barenbrug 🇬🇧 Minimalissimo, founder

SUMO has quickly become one of my favourite newsletters. Every issue leaves me with a fresh perspective on how I see my brand and the world around it.

Dario Mancini 🇮🇹 PCZERO, founder
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Sublimio Monthly