The logo design phase is one of the most anticipated and yet fraught with difficult choices. How do you make sure you don’t get buyer’s remorse?

As you set up your brand or refresh an existing one, the brand identity package is a crucial part of the work. But do you really know what you are expected to find inside?

Entering the luxury market is not an easy feat to accomplish for a brand. Attempting it with the wrong logo can be an utter disaster.

A complete briefing helps the designer to work better and faster, and the company to get the logo it had in mind. Here are 11 essential points.