Do luxury brand collaborations work? While this might not be a straightforward recipe, there sure are some brilliant examples to draw inspiration from.

“Less is more” is also true in communication, especially in luxury brand communication. Here’s how keeping your audience in the dark might actually help.

Big logos are not that hot in luxury right now. A new tide is rising, made of discreet elegance and understatement. Some call it quiet luxury and it’s not just about clothes: it also impacts the way brands position themselves.