LATEST ARTICLES
Synergy of Opposites: Exploring Luxury Brand Collaborations
Do luxury brand collaborations work? While this might not be a straightforward recipe, there sure are some brilliant examples to draw inspiration from.
The Dark Side: Mystery and Exclusivity in Luxury Brand Communication
“Less is more” is also true in communication, especially in luxury brand communication. Here’s how keeping your audience in the dark might actually help.
our newsletter
SUMO is one of the few newsletters I don’t archive when my inbox gets full. Each edition feels crafted with care - the links are genuinely interesting, the curation is thoughtful, and the newsletter design itself is a delight to consume.
Content curation at its finest. Doesn't overdo it on commentary, and has probably the highest signal-to-noise ratio among the design newsletters out there. Never a dull entry! Every issue feels handpicked rather than churned out.
Sublimio Monthly is always a breath of fresh air. I especially like how each issue explores one timely theme, turning Andrea and Matteo’s perspectives into a clear takeaway I can immediately apply to my work—often before the topic becomes mainstream.
You know that feeling as a kid, waiting for your favorite magazine to hit the stands? That's what SUMO is for me.
SUMO is much more than a newsletter: it's a guide. In a world of information overload, having someone who does real curation work is invaluable. What I find there is always worth my time. I read it eagerly every time, and I often share it with friends and colleagues because there's always something useful and genuinely interesting.
SUMO has a level of intentionality that sets it apart from most newsletters I read. Each edition is built around a theme that feels considered without being overworked, with Matteo and Andrea’s dual perspectives adding depth and a set of curated links that feel carefully chosen. It’s a newsletter worth reading properly.
SUMO has quickly become one of my favourite newsletters. Every issue leaves me with a fresh perspective on how I see my brand and the world around it.
