Not all brands are Nike or Burger King. But this doesn’t mean you should just put up with being “boring”. Just the opposite: it’s always possible to be interesting, as long as you have the right communication strategy.

For smaller brands it might be tempting to skip strategy and just get a bloody logo. But cutting corners might backfire.

Does branding require a large agency? Not really. Here is what brands can expect when working with a boutique.

Before you start spreading your brand, make sure you have set a clear brand strategy, with this practical checklist.