What is the impact of minimalism and maximalism on luxury brand identity? Dive into how these philosophies shape brands like The Row, Celine, Dolce & Gabbana, Gucci, and Apple, and chart your brand’s unique path.

Know any strong brands? Chances are you are thinking of huge companies that invest millions in branding. What if you don’t have the same kind of budget? Can you still aim for a strong brand?

A luxury hotel brand is a precious asset: if done right, it can express the hotel’s uniqueness and find its place into the guests’ heart. Just don’t forget that everything you do creates your brand.

What value has branding for startups? A lot, and yet it is sometimes this vital piece of the puzzle is left behind, just to be addressed at a later stage. Here’s why it should be top of the list.