Minimalism or Maximalism? Crafting Your Luxury Brand Identity in the Modern Age
What is the impact of minimalism and maximalism on luxury brand identity? Dive into how these philosophies shape brands like The Row, Celine, Dolce & Gabbana, Gucci, and Apple, and chart your brand’s unique path.
Can You Build a Strong Brand on a Budget?
Know any strong brands? Chances are you are thinking of huge companies that invest millions in branding. What if you don’t have the same kind of budget? Can you still aim for a strong brand?
How to Design a Luxury Hotel Brand
A luxury hotel brand is a precious asset: if done right, it can express the hotel’s uniqueness and find its place into the guests’ heart. Just don’t forget that everything you do creates your brand.