LATEST ARTICLES
Why Our Branding Agency is Called Sublimio
What’s in a name? More exactly, what’s in our name? Well, probably more than you think. Here’s where it comes from.
Not Just a Word: How We Approach Brand Naming
Brand naming isn’t just a linguistic exercise—it’s an emotional one, and it has consequences. Here’s how we do it at Sublimio.
How to get a brand naming right and survive
Naming a brand might be one of the most exciting journeys, but also one of the most distressing. Some advice to avoid it going downhill.
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SUMO is one of the few newsletters I don’t archive when my inbox gets full. Each edition feels crafted with care - the links are genuinely interesting, the curation is thoughtful, and the newsletter design itself is a delight to consume.
Content curation at its finest. Doesn't overdo it on commentary, and has probably the highest signal-to-noise ratio among the design newsletters out there. Never a dull entry! Every issue feels handpicked rather than churned out.
Sublimio Monthly is always a breath of fresh air. I especially like how each issue explores one timely theme, turning Andrea and Matteo’s perspectives into a clear takeaway I can immediately apply to my work—often before the topic becomes mainstream.
You know that feeling as a kid, waiting for your favorite magazine to hit the stands? That's what SUMO is for me.
SUMO is much more than a newsletter: it's a guide. In a world of information overload, having someone who does real curation work is invaluable. What I find there is always worth my time. I read it eagerly every time, and I often share it with friends and colleagues because there's always something useful and genuinely interesting.
SUMO has a level of intentionality that sets it apart from most newsletters I read. Each edition is built around a theme that feels considered without being overworked, with Matteo and Andrea’s dual perspectives adding depth and a set of curated links that feel carefully chosen. It’s a newsletter worth reading properly.
SUMO has quickly become one of my favourite newsletters. Every issue leaves me with a fresh perspective on how I see my brand and the world around it.
