We believe some people can be great brands and we help them become it by defining their positioning, image guidelines and by creating their key assets like websites or personal profiles.
The importance of positioning in personal branding
When thinking of personal branding, many have in mind the visual part of a brand, which is actually less relevant in this case. What is most important for individuals (professionals, public figures) is the part of brand strategy and positioning. Knowing how you will bring your story, your skills, and sometimes your image will fit the market and meet (or exceed) your audience’s expectations is far more valuable. We tend to struggle in seeing ourselves objectively, which is why personal branding advisory can sometimes change the course of your profession or unlock possibilities you weren’t thinking of.
Visual and digital assets for personal branding
While a personal brand is not a company brand, it also needs some key visual and digital assets, starting from the personal website and social channels. A logo can elevate the perception of a personal brand as long as it doesn’t harm its authenticity, which takes a good deal of care. The visual identity for a personal brand should feel consistent but not overwhelming or too commercial.
Tone of voice advisory for personal branding
A person has to speak like a person, not like a brand. This is why our tone of voice advisory for personal brands is quite different from the corporate ones. We build on the person’s natural way of expressing herself, reinforcing the most effective traits and minimizing those that might conflict with the strategic objective. It takes some listening and a close knowledge of the person, in order to become useful and not just an abstract exercise.