Finding a name for a brand or a product is often seen as a daunting task, because it feels like – and it is – such an important decision.
The name of a brand or product is often the first thing that people will associate with it and it can shape their perception of it. Because of this, coming up with a name that is memorable, unique, and fitting for the brand or product is crucial.
It is, to be honest, a journey filled with doubts and afterthoughts: this is why we don’t just act as a creative partner, but we guide our clients through it, keeping our eyes on the objective. Naming a brand or product is not something that should be taken lightly and it requires a lot of thought and consideration. We understand this and we work closely with our clients to ensure that they are happy with the final name.
Our approach to brand naming
We create brand names that are memorable, inventive and that stand the test of real-life use. A good brand name should be easy to remember, easy to pronounce, and easy to spell. It should also be unique and stand out from other brand names in the same industry. It should avoid confusion or ambiguity, and also take into account specific applications like signage, digital media, or even just the use in a conversation.
We know that a name doesn’t need to hold all meaning from day one, as associations will also be built through branding, but this doesn’t mean that any name will do. While you don’t need to overload a name with rationale, the sound, length, even shape of a name can still create a strong and lasting first impression on the emotional level.
We develop names for new brands and products or services. When working for product ranges, we make sure all names in the range will be aligned with the overarching brand strategy.