A brand-conscious approach to AI

As a branding boutique, we take every piece of brand communication seriously, not only in terms of care for the details but also in terms of consistency with the overall brand image. This pushes us to be extremely careful when using AI for our clients.

While this technology offers endless opportunities, brand comes first. We bring strong strategic and creative direction to the process, making sure AI never gets to dictate the mood, style or meaning of the creative.

AI-Enhanced Product Shots

We use AI to let product shots tell a richer story. Starting from very basic product images, we imagine a whole visual world around them while staying true to the product’s features and graphics.

This allows for more creative choice and breadth, increased visual consistency and the possibility to show the product and convey the brand’s vision at the same time.

AI-enhanced product shots can change the vibes of the brand’s website, socials, or become key visuals in their own regard.

AI Video Production

Using AI allows more brands to develop their own video storytelling, both on social channels and on their website or app.

We use AI video production to create a deeper, more diversified narrative, for example by creating a set of social reels exploring different moments or use cases of the product, or by introducing different characters to the brand’s world.

AI video doesn’t need to be a complicated and rich movie, though. We also use AI video for subtle forms of animation, like cinemagraphs, that add depth without distracting from the product.