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Sublimio.

We create impactful copy solid strategies stunning identities surprising names powerful logos wow experiences fascinating voices novel concepts slick visuals gorgeous videos strong brands

for meaningful brands. ambitious brands. unique brands. memorable brands. bold brands. outstanding brands. confident brands. daring brands. demanding brands. inspired brands. a tough world.

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MessUp

We brought to life the brand for a creative agency that wanted to stand out of the crowd. By addressing the flaws of the industry, we created a natural-born challenger, proud of its imperfections.

brand identitybrand namingbrand strategycollateralscorporate imagepayoffpromotional videosocial strategywebsite design

Creating the brand for a creative agency is no easy task: apparently, plenty of perfectly good players are on the market. And “perfect” is the keyword here.

As we started analyzing what was missing from the industry, we were surprised to find it was… imperfection.

But you could also say humanity.

‎The rise of optimization, AI, best practices, and performance marketing, has led to communication becoming a pretty sterile and commoditized practice, with the human element being progressively pushed to the side.

The aim for perfection has made most communication look alike, not unlike pop songs or car designs.

messup web design unique smartphone layout responsive unique

So we created a brand that would stand up for imperfection as a mark of humanity, and thus a prerequisite for breakthrough creativity.

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The MessUp brand was born, with an identity and a tone of voice that would challenge all conventions of what “good design” is, while staying deeply professional.

The logo was designed to become an endless pattern.

Inspired by a mix of street culture and 80s aesthetics, the visual identity of MessUp is hard to ignore.

Bold, brash and noisy, it brings the brand’s character to life.

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The main idea here is to challenge minimalism: away with neutered palettes, small sober fonts, and perfect layouts.

Special stickers were designed to be an integral part of the identity.

“This is such a unique site – breaking ALL the rules. ”

GSAP

Our approach to design is apparently messy, while very rigorous underneath, but most of all consistently unexpected: even the navigation system of the website is a direct defiance of best practices.