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Sublimio.

We create impactful copy solid strategies stunning identities surprising names powerful logos wow experiences fascinating voices novel concepts slick visuals gorgeous videos strong brands

for meaningful brands. ambitious brands. unique brands. memorable brands. bold brands. outstanding brands. confident brands. daring brands. demanding brands. inspired brands. a tough world.

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Upstairz

Upstairz offers its clients the keys to luxury assets all over the world. For them, we created a brand identity that would feel not just elevated, but confident and slightly over the top.

art directionbrand identitycopywritingcorporate imagelogo animationpayoffsocial strategywebsite design

Miami. Ibiza. Rome. Milan. When you are dealing with luxury assets in locations like these, a refined brand identity will not cut it. You need to go above and beyond.

Especially if your name is Upstairz and your core promise is to let your clients live their lives on the top floors.

For Upstairz’s brand identity we didn’t settle for the standard luxury real estate canon. We knew we were talking to a very special group of people: ambitious, bold, unapologetic. The brand had to reflect that.

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So, in partnership with our friends at MessUp, we designed it to feel sophisticated yet modern, with a playful touch perfectly expressed in the logo, creating the illusion of stairs ascending.

The logo reflects the idea of elevation, with a playful twist.

The brand’s bold attitude is well expressed by its website, where big images and big type, combined with dry and confident copy, state unmistakably the brand’s philosophy.

An unconventional navigation adds to the experience, taking our imaginations straight to the top floors of some of the most fascinating locations in the world.

Upstairz website takes luxury to new heights

GO TO WEBSITE

Social channels are the perfect place for Upstairz to blend offer and lifestyle. On the brand’s Instagram page, photos from the brand’s asset portfolio mix with images that capture the way life should be lived: global, refined and uncompromising.