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we
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Sublimio.
We create impactful copy solid strategies stunning identities surprising names powerful logos wow experiences fascinating voices novel concepts slick visuals gorgeous videos strong brands
for meaningful brands. ambitious brands. unique brands. memorable brands. bold brands. outstanding brands. confident brands. daring brands. demanding brands. inspired brands. a tough world.
Ciao,
we
are
Sublimio.
We create impactful copy solid strategies stunning identities surprising names powerful logos wow experiences fascinating voices novel concepts slick visuals gorgeous videos strong brands
for meaningful brands. ambitious brands. unique brands. memorable brands. bold brands. outstanding brands. confident brands. daring brands. demanding brands. inspired brands. a tough world.
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YouGo

We helped humanize a mature mobility broker with an ambitious, far-reaching rebrand. By focusing on people rather than tech, we made it stand out in an increasingly automated market.

Adv Campaignbrand identitybrand strategyCustomer ExperienceIllustrationnamingPhoto ShootingRebrandingvideo shooting
YouGo cars vehicles illustrations

The mobility services sector, such as long-term rental, has seen increasing pressure from the rise of new players and automated platforms. In this tough scenario, YouGo knew a rebrand was due.

A company with many years of experience in the field, YouGo had started offering long-term rental services before it became such a prevalent phenomenon. Now it had to battle newcomers with shiny identities. ‎

YouGo rebranding old original logo
old
YouGo rebranding new logo
new

But a new brand identity was not enough: we developed a brand strategy that would put an emphasis on the human factor that YouGo provides to the client, as opposed to the competitors’ platforms.

This key differentiating element was then expressed both in communication materials and across all the customer experience touchpoints.

YouGo rebranding new logo horizontal version
YouGo rebranding new color palette
YouGo rebranding logo variation responsive design
YouGo rebranding digital advertising templates
YouGo rebranding car customization design
YouGo rebranding Green Fest visual for promotional campaign
Marco Guida YouGo mobility provider consultant
YouGo rebranding sign logo design
YouGo rebranding environment branding landmark design
YouGo rebranding business card design letterpress printing

The brand experience is brought to life through human interactions.

For a strongly human brand such as YouGo, people will always be the key touchpoint.

A big part of our rebranding work was focused on shaping the figure of the “guides”: these are the YouGo experts that help the customer through the whole process, from choosing the best mobility solution to the final moment of delivering the vehicle.

We provided them with detailed guidelines about dress code, face-to-face interaction, usage of email, and even WhatsApp.

YouGo rebranding, brand strategy and tone of voice document, verbal identity

We created a world of custom illustrations to represent the human face of mobility services.

Alfredo Guida YouGo offers consultancy to his clients human interactions
the YouGo vehicles in their illustrated environment
B2B mobility solutions
second-hand vehicles
short-term rental
long-term rental

The humanization of the brand – or rather, the emphasis on its human element – was key for the redesign of its identity, with the development of a set of illustrations and animations depicting the interaction between the YouGo Guides and customers.

We created photo portraits for all of the YouGo Guides so that they could be featured on the website and within all social content.

Sara, Guida YouGo, corporate portrait, photo shooting
Alfredo, Guida YouGo, corporate portrait, photo shooting
Simone, Guida YouGo, corporate portrait, photo shooting

Time to work on your project, now.

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