Do luxury brand collaborations work? While this might not be a straightforward recipe, there sure are some brilliant examples to draw inspiration from.

“Less is more” is also true in communication, especially in luxury brand communication. Here’s how keeping your audience in the dark might actually help.

Why do you even need luxury brand storytelling? Why is this different from straightforward marketing and why should you care?

A new wave of luxury consumers is coming to the global markets and they look nothing like their predecessors. Here’s why the relationship between Gen Z and luxury is something different.