LATEST ARTICLES
Gen Z and luxury: how to survive the big shift
A new wave of luxury consumers is coming to the global markets and they look nothing like their predecessors. Here’s why the relationship between Gen Z and luxury is something different.
Reviving the Legacy: The Delicate Art of Refreshing Heritage Luxury Brands
If you have a heritage luxury brand on your hands, it can be tempting to leave everything untouched. But is it really possible?
The New Silk Road: Bridging Western Brands With the New Asian Luxury Market
The shift in global luxury has created new audiences for Western luxury, where Asian Millennials and GenZers driving the market.
How to think about content strategy for a luxury audience
Luxury brands can’t bask in the glow of that one-off commercial anymore. To connect with their audiences they must produce content. A lot of it.