How do you brand a product that you can’t touch? Digital product branding strategies can require you to take into consideration unexpected details.

Know any strong brands? Chances are you are thinking of huge companies that invest millions in branding. What if you don’t have the same kind of budget? Can you still aim for a strong brand?

What value has branding for startups? A lot, and yet it is sometimes this vital piece of the puzzle is left behind, just to be addressed at a later stage. Here’s why it should be top of the list.

65% of businesses fail within 10 years, proof that it’s not easy to turn a business around. Could branding be an untapped resource to traverse treacherous waters?