Brand Strategy
In order to give every project the right start, Sublimio offers services of strategic consulting, ranging from brand analysis to user experience.
BENCHMARK & VISION
Benchmark & Vision guide is one of the first documents you will need: it includes an analysis of the competitors’ communication and a context assessment (market, cultural trends), to offer a broad view of current opportunities.
BRAND POSITIONING
By listening to the client’s needs, Sublimio defines the core brand values and subsequently the brand positioning. This document is essential both as a starting point for new brands and as a focusing tool for existing brands that never underwent a deeper analysis.
TONE OF VOICE
The Tone of Voice guide is derived from the positioning and defines the way the brand will “speak” on its channels. It’s a very operative brand strategy document, meant to enable anyone to create consistent content for the brand.
CUSTOMER EXPERIENCE DESIGN
In order to ensure a consistent brand experience for the customer, the Customer Experience Design document defines the tools and modalities the brand will use to communicate across all major touchpoints: from first contact to customer care.
