Websites as brand experiences

In spite of all the focus on social channels, websites are all but dead. They are still the best way to provide a unique, safe and proprietary digital experience, which is unattainable on third-party platforms. Our approach to website design blends care for user experience and functionality with the quest for a memorable brand experience. This doesn’t necessarily require complex and unusual navigation systems – which could actually be counterproductive – but rather attention to distinctive details.

We design websites of various levels of complexity – one page websites, showcase websites, corporate websites – taking care of the whole process, from the individuation of the user personas and creation of the information architecture, down to design and development, for both the front-end and back-end.

In all cases, we make sure that the website is aligned with the brand strategy, visual identity and tone of voice.

Making apps fit the brand

Beyond websites, we help our clients design or redesign their applications’ user interfaces, whether they be iOS apps, Android apps or web apps, making sure that the new design will fit the brand mood and personality while being clear and usable. This requires a great deal of balance between UX standards and customization, but it will pay off: apps are digital assets that often elicit deep and sustained user engagement.

Hosting and technical assistance

We believe in ensuring our clients’ peace of mind, which is why – on top of website design and development – we offer hosting services for the websites we create, as well as technical assistance for daily maintenance, problem fixing, and security management. A digital asset, after all, is a living entity and it must be treated as such.