The importance of Brand Strategy for Sublimio

Our brand strategy process begins by helping our clients find their positioning in the market. We work closely with them to understand their unique value proposition, target audience, competitive landscape, cultural and social context. This helps us to identify key opportunities and challenges that need to be addressed in order to build a strong brand.

Once we have a clear understanding of the brand’s positioning, we work with our clients to develop a brand vision, mission, and promise. These elements are critical to building a brand that is not only good looking, but also conceptually robust and strong enough to stand the test of time.

Brand Strategy and Brand Architecture

In addition to working on brand strategy, we also help brands develop a brand architecture. This is particularly useful for brands that are looking to rationalize, expand, or diversify their offer. By developing a clear brand architecture, we can help our clients ensure that all of their products and services are aligned with the overall brand positioning and messaging. This helps to create a consistent and cohesive brand experience for customers.

Sticking to brand strategy over the long term

We don’t just limit ourselves to defining a brand strategy: we help our clients stick to it, which is often the hardest part, as circumstances can often drive a business to short-termism and tactical choices. By also taking care of the development of key creative assets, we can ensure that everything the brand does and says is an expression of its fundamental strategic guidelines, which is essential for the brand’s success.