We helped launch a craft gin with a sake soul, a true product sitting at the intersection of millenary heritage and category innovation.
The world of gin is experiencing a “glocal” revolution: as the taste of consumers becomes more refined, there is an increasing demand for new and original aromas, obtained from local botanicals and ingredients.
For this reason, Japanese craft gins are especially appreciated by a global audience. Sakari – a sake brewery from Nishinomiya – brings a touch of originality to this game, by adding flavors that are typical of sake, notably sake kasu and sugi (cedarwood).
We had to make sure this distinctive trait would be part of the identity. This led us to the tagline “The Japanese Craft Gin With a Sake Soul”.
The world of gin is very nuanced and the audience is experienced and selective. You need to do your homework.
While Sakari Gin can be considered a “spin off” of its parent sake brand, we aimed at giving it a distinct look and personality, as its audience is naturally quite different.
This meant adapting the tone of voice, visual imagery and brand identity to reflect a different mood, inspired by the nights of Japanese metropolises, closer to the use case of the product (drinks in cocktail bars).
Sakari Gin’s website takes cues from its sake counterpart, but with an added focus on botanicals.