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Sakari is a sake brewery from Nishinomiya, Japan. In addition to brewing its globally awarded sake - whose brand was designed by Sublimio - Sakari has also introduced its own gin line, produced with sake-derived ingredients: a new refreshing challenge and a completely different market. Sublimio was called to develop a positioning and identity that would put Sakari Gin on the map.
To find a relevant and interesting positioning in the increasingly crowded market of local craft gins, where Japanese brands have already been establishing their presence.
We took advantage of Sakari’s roots in sake brewing with the payoff “The Japanese Craft Gin with a Sake Soul”, which marks the main difference in taste profile.
Our relationship with aprile is quite special, as we designed both the seat and its narrative. Inspired by the lightness of childhood and springtime, aprile is a surprising element of interior design that brings playfulness to any kind of environment. Its communication had to be just as surprising and fascinating.
Sakari is a 130 years-old sake brewery from Nishinomiya, Japan, set on a challenging mission: bringing its product to the Western markets, less educated about the nuances and possibilities of this Japanese drink. Sublimio partnered with Sakari from day one, helping the brewery evolve its brand promise to match the Western mindset.
Fluttuo is an independent project of artisanal jewellery, born without support from any of the big brands, but with the ambition to become a high-profile brand in its own respect. With this goal, Sublimio followed every aspect of the brand creation process, infusing the project with all its luxury branding expertise.
YouGo is a mobility broker with a strong presence in long-term rental. With the rise of do-it-yourself rental platforms, though, it became vital for the brand to find and defend its uniqueness. Sublimio helped YouGo develop an ambitious rebranding that unearthed its core strength: human care. A true differentiation in an age of faceless automation.
Frontman is a brand specialized in luxury accessories for tech devices, such as smartphone covers, produced in the most refined materials. Sublimio created the brand with a special focus on a distinctive tone of voice, equally distant from the tech world commonplaces and from the luxury ones.
nesea is a young and successful company, working in the area of innovation consulting with big firms and institutions. nesea grew faster than its brand: as a result, core values were not communicated to the public. Sublimio guided the rebranding, marking a turning point in its communication.
Sublimio manages personal branding projects, tackling the challenge of balancing the true identity of a person and the carefully crafted elements of a brand. The solution for this always stems from a direct and deeper knowledge of the person. This is how the identities for musician Joe Barbieri, photographer Gabriele Fogli and Tiziano Mario Castelli and many more are born.
Local and small business branding projects demand to communicate the brand identity with a reduced number of assets. Sublimio responds by studying the real necessities that arise from the daily contact of the brand with its customers. This was the approach for cooking school A Tavola Con Lo Chef, for photographic studios Focale and Focale Wedding, and for My Wedding Mirror, the first itinerant agency for bride-styling services.
In venue branding projects, brand image and interior design elements should be able to find the right harmony. Sublimio’s expertise in both fields ensures the development of a consistent voice, creating immersive brand experiences like those of restaurants Apolis and River, of skybar Hilton Galaxy and of St.Peter’s Sky Terrace residences.