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Ciao,
we
are
Sublimio.
We create impactful copy solid strategies stunning identities surprising names powerful logos wow experiences fascinating voices novel concepts slick visuals gorgeous videos strong brands
for meaningful brands. ambitious brands. unique brands. memorable brands. bold brands. outstanding brands. confident brands. daring brands. demanding brands. inspired brands. a tough world.
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Sakari Gin

We helped launch a craft gin with a sake soul, a true product sitting at the intersection of millenary heritage and category innovation.

brand identitybrand strategycopywritingLabel designpackaging designsocial contentwebsite design
Sakari Gin label design gold leaf premium craft gin from Japan Nihonsakari brewery backside print

The world of gin is experiencing a “glocal” revolution: as the taste of consumers becomes more refined, there is an increasing demand for new and original aromas, obtained from local botanicals and ingredients.

For this reason, Japanese craft gins are especially appreciated by a global audience. Sakari – a sake brewery from Nishinomiya – brings a touch of originality to this game, by adding flavors that are typical of sake, notably sake kasu and sugi (cedarwood).

We had to make sure this distinctive trait would be part of the identity. This led us to the tagline “The Japanese Craft Gin With a Sake Soul”.

Sakari Gin Japanese craft Gin from sake Nihonsakari

The world of gin is very nuanced and the audience is experienced and selective. You need to do your homework.

Sakari Gin symbol logo, sakura flower inspiration, drinks and alcohol
Sakari Gin website design creative sakura petals alcoholic drink label design gold leaf premium craft gin

The website for Sakari Gin is designed for gin lovers 

GO TO SITE

While Sakari Gin can be considered a “spin off” of its parent sake brand, we aimed at giving it a distinct look and personality, as its audience is naturally quite different.

This meant adapting the tone of voice, visual imagery and brand identity to reflect a different mood, inspired by the nights of Japanese metropolises, closer to the use case of the product (drinks in cocktail bars).

Sakari Gin’s website takes cues from its sake counterpart, but with an added focus on botanicals.

Sakari Gin premium Japanese craft Gin
Sakari Gin tasting experience premium Japanese craft Gin
Sakari Gin tasting experience Japanese craft Gin
Sakari gin cap design brand gold leaf premium gin
CLIENT Nihonsakari Co., Ltd.
YEAR 2022
LOCATION Global

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