An artisanal jewelry brand, born inside a small workshop, uses its visual identity to be something more than “crafty” and enter the world of luxury instead.
The idea of uniqueness was woven into the very essence of the brand.
If scarcity is the source of luxury, then nothing is more precious than an artisanal object that has been created in just one copy. This is the philosophy at the core of Fluttuo, an Italian brand of handmade jewels that stand out for their imaginative and unique design.
Our strategy for Fluttuo is based on two key guidelines: first, emphasizing the uniqueness of each creation in order to highlight its value. This is where the “Made Once Only” payoff came from. Second, associating the brand with fashion and luxury rather than with the most common imagery of artisanal crafts.
In Fluttuo’s manifesto, the uniqueness of the jewel reflects the uniqueness of the person who wears it, making a product feature become a brand value. Instead of being another “mindless” purchase, Fluttuo’s creations are meant to be chosen carefully as part of one’s identity, as if they were “twin souls” of the wearer.
Each jewel carries the name of a woman, which makes it even more unique and personal.
Fluttuo’s website aims to surprise and delight
Elevating the brand has meant focusing not just on the representation of the product, but on the world around it: every shooting has been the object of careful visual research in order to communicate both the authenticity of the creations and their almost artistic quality.