Maybe you’ve seen it too: a few days ago on BoingBoing appeared an article entitled “Interesting logos are being replaced by boring ones”, which highlights, graphics in hand, how fashion logos are all becoming a bit similar. Let’s talk about recent redesign that have raised quite a few criticisms: YvesSaintLaurent, Burberry, Balenciaga, Berluti, Balmain (by the way, almost all with a B!). But we could also add Céline.
That they all look alike is incontrovertible. But BoingBoing‘s thesis is that it depends on a lack of imagination of designers. I don’t entirely agree with that, I think there are several forces at work.