How to think about content strategy for a luxury audience
Luxury brands can’t bask in the glow of that one-off commercial anymore. To connect with their audiences they must produce content. A lot of it.
READ MORELUXURY
Matteo Modica
27.03.2022
6 MIN. READ
6 Luxury Branding Dos and Don’ts
Luxury branding is – in a sense – a league of its own, with its own dos and don’ts. The luxury audience has very precise expectations, and you’d better not break them.
READ MOREHow do you create a luxury brand today?
As all brands struggle to understand the evolving customer, luxury brands have the most daunting task: ushering their intangible values into a new era.
READ MOREStrategy for jewelry brands: do you know your audience?
Jewelry customers differ wildly. Knowing who is going to buy your jewels makes all the difference for structuring your brand.
READ MOREHow do you design a luxury logo?
Entering the luxury market is not an easy feat to accomplish for a brand. Attempting it with the wrong logo can be an utter disaster.
READ MOREDo fashion brands really need copywriting?
Fashion brands are traditionally very scrupulous about visuals in their communication. Does this leave out words?
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