LUXURY

Parvis Ghirelli 01.12.2020 5 MIN. READ

How to think about content strategy for a luxury audience

Luxury brands can’t bask in the glow of that one-off commercial anymore. To connect with their audiences they must produce content. A lot of it.

How do you create a luxury brand today?

As all brands struggle to understand the evolving customer, luxury brands have the most daunting task: ushering their intangible values into a new era.

Strategy for jewelry brands: do you know your audience?

Jewelry customers differ wildly. Knowing who is going to buy your jewels makes all the difference for structuring your brand.

How do you design a logo for the luxury market?

Entering the luxury market is not an easy feat to accomplish for a brand. Attempting it with the wrong logo can be an utter disaster.

Do fashion brands really need copywriting?

Fashion brands are traditionally very scrupulous about visuals in their communication. Does this leave out words?

Should luxury brands leave social networks?

A complete briefing helps the designer to work better and faster, and the company to get the logo it had in mind. Here are 11 essential points.