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LUXURY

Strategy for jewelry brands: do you know your audience?

Jewelry customers differ wildly. Knowing who is going to buy your jewels makes all the difference for structuring your brand.

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How do you design a logo for the luxury market?

Entering the luxury market is not an easy feat to accomplish for a brand. Attempting it with the wrong logo can be an utter disaster.

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Do fashion brands really need copywriting?

Fashion brands are traditionally very scrupulous about visuals in their communication. Does this leave out words?

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Should luxury brands leave social networks?

A complete briefing helps the designer to work better and faster, and the company to get the logo it had in mind. Here are 11 essential points.

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Will digital flatten the world of luxury?

What does it mean to be a luxury brand in a world where everything is digital and free?

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