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luxury branding

How do you design a luxury logo?

Entering the luxury market is not an easy feat to accomplish for a brand. Attempting it with the wrong logo can be an utter disaster.

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Why are all fashion logos in the world becoming the same?

Why fashion logos suddenly became identical? In my opinion, it’s not because of designers’ laziness.

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Will digital flatten the world of luxury?

What does it mean to be a luxury brand in a world where everything is digital and free?

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