How do you create a luxury brand today?
As all brands struggle to understand the evolving customer, luxury brands have the most daunting task: ushering their intangible values into a new era.
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Parvis Ghirelli
01.12.2020
5 MIN. READ
How to think about content strategy for a luxury audience
Luxury brands can’t bask in the glow of that one-off commercial anymore. To connect with their audiences they must produce content. A lot of it.
READ MOREVirtual fashion events need scenography design
As the pandemic grounded all events – including fashion events – to a halt, virtualization became sexy. But how do you make it immersive?
READ MOREFashion websites should be digital trips
Fashion brands have a long experience in breaking rules, inspiring us and taking us to distant worlds. Why does this not happen on digital?
READ MOREHow do you design a luxury logo?
Entering the luxury market is not an easy feat to accomplish for a brand. Attempting it with the wrong logo can be an utter disaster.
READ MOREUnique fashion branding now loves stories
Something is happening, in the fashion world and specifically in the fashion brand communication: from image, fashion is becoming a story.
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