How do you create a luxury brand today?
As all brands struggle to understand the evolving customer, luxury brands have the most daunting task: ushering their intangible values into a new era.
READ MORELuxury brands can’t bask in the glow of that one-off commercial anymore. To connect with their audiences they must produce content. A lot of it.
READ MORE
As all brands struggle to understand the evolving customer, luxury brands have the most daunting task: ushering their intangible values into a new era.
READ MORE
As the pandemic grounded all events – including fashion events – to a halt, virtualization became sexy. But how do you make it immersive?
READ MORE
Fashion brands have a long experience in breaking rules, inspiring us and taking us to distant worlds. Why does this not happen on digital?
READ MORE
Entering the luxury market is not an easy feat to accomplish for a brand. Attempting it with the wrong logo can be an utter disaster.
READ MORE
Something is happening, in the fashion world and specifically in the fashion brand communication: from image, fashion is becoming a story.
READ MORE