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communication strategy

Do smaller brands need a strategy?

For smaller brands it might be tempting to skip strategy and just get a bloody logo. But cutting corners might backfire.

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What can a boutique branding agency do for you?

Does branding require a large agency? Not really. Here is what brands can expect when working with a boutique.

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Do you have a brand strategy? A checklist

Before you start spreading your brand, make sure you have set a clear brand strategy, with this practical checklist.

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What designers don’t tell their clients

There’s nothing more dangerous than a designer who just says yes. I say this as a designer, but I do it in the interests of my customers.

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Fashion brands now live on stories

Something is happening, in the fashion world and specifically in the fashion brand communication: from image, fashion is becoming a story.

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You’re already doing personal branding (even if you don’t do anything)

Some of us believe in it, others despise it. But all of us are doing personal branding, constantly. We just don’t realize it.

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