How to define a brand tone of voice you will actually use
Tone of voice is essential for your brand identity, but will you ever use that nice document or will it just sit somewhere on your hard disk?
READ MORECreating a brand is such a sensitive matter, you will want to make sure you pick the right partner for the job. Here’s what to look for.
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Tone of voice is essential for your brand identity, but will you ever use that nice document or will it just sit somewhere on your hard disk?
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Does branding require a large agency? Not really. Here is what brands can expect when working with a boutique.
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A complete briefing helps the designer to work better and faster, and the company to get the logo it had in mind. Here are 11 essential points.
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Like a custom-made suit, even a logo ages. And here the doubt often arises: change it completely or opt for a restyling?
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There’s nothing more dangerous than a designer who just says yes. I say this as a designer, but I do it in the interests of my customers.
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