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BRANDING

How to define a brand tone of voice you will actually use

Tone of voice is essential for your brand identity, but will you ever use that nice document or will it just sit somewhere on your hard disk?

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What can a boutique branding agency do for you?

Does branding require a large agency? Not really. Here is what brands can expect when working with a boutique.

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Do you have to redo the logo? How to write the brief for the designer

A complete briefing helps the designer to work better and faster, and the company to get the logo it had in mind. Here are 11 essential points.

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New logo vs. restyling: what is the best choice for a brand?

Like a custom-made suit, even a logo ages. And here the doubt often arises: change it completely or opt for a restyling?

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What designers don’t tell their clients

There’s nothing more dangerous than a designer who just says yes. I say this as a designer, but I do it in the interests of my customers.

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Why doesn’t your brand work?

When a brand doesn’t work every communication initiative is accompanied by enormous efforts. Here are some possible causes (and solutions).

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