Do smaller brands need a strategy?
For smaller brands it might be tempting to skip strategy and just get a bloody logo. But cutting corners might backfire.
READ MORETone of voice is essential for your brand identity, but will you ever use that nice document or will it just sit somewhere on your hard disk?
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For smaller brands it might be tempting to skip strategy and just get a bloody logo. But cutting corners might backfire.
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Does branding require a large agency? Not really. Here is what brands can expect when working with a boutique.
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Before you start spreading your brand, make sure you have set a clear brand strategy, with this practical checklist.
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A complete briefing helps the designer to work better and faster, and the company to get the logo it had in mind. Here are 11 essential points.
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Like a custom-made suit, even a logo ages. And here the doubt often arises: change it completely or opt for a restyling?
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