Do smaller brands need a strategy?
For smaller brands it might be tempting to skip strategy and just get a bloody logo. But cutting corners might backfire.
READ MOREbrand strategy
Andrea Ciulu
04.07.2020
5 MIN. READ
How to define a brand tone of voice you will actually use
Tone of voice is essential for your brand identity, but will you ever use that nice document or will it just sit somewhere on your hard disk?
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Does branding require a large agency? Not really. Here is what brands can expect when working with a boutique.
READ MOREDo you have a brand strategy? A checklist
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A complete briefing helps the designer to work better and faster, and the company to get the logo it had in mind. Here are 11 essential points.
READ MORENew logo vs. restyling: what is the best choice for a brand?
Like a custom-made suit, even a logo ages. And here the doubt often arises: change it completely or opt for a restyling?
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