How do you design a luxury logo?

If you are thinking of expanding your business to the Italian market, make sure your brand can match the expectations and mindset of the locals.

The experience a client has of a brand is the result of many concurring elements. We often focus on only some of these, missing some precious opportunities.

Storytelling. Easier said than done. What does it mean for a brand to “have a good story”? And how do you build one?

As we get used to global brands, we tend to overlook the challenges of bringing a brand to a different culture from its own. Here are some pitfalls and solutions.

In a global market, the national roots of a brand can add value. As long as you can leverage them in the right way.

Companies are not black boxes, but entities that the world can see. What happens inside them contributes to defining their brand.

Naming a brand might be one of the most exciting journeys, but also one of the most distressing. Some advice to avoid it going downhill.

As all brands struggle to understand the evolving customer, luxury brands have the most daunting task: ushering their intangible values into a new era.

As the pandemic grounded all events – including fashion events – to a halt, virtualization became sexy. But how do you make it immersive?

Jewelry customers differ wildly. Knowing who is going to buy your jewels makes all the difference for structuring your brand.

Fashion brands have a long experience in breaking rules, inspiring us and taking us to distant worlds. Why does this not happen on digital?

Creating a brand is such a sensitive matter, you will want to make sure you pick the right partner for the job. Here’s what to look for.

Tone of voice is essential for your brand identity, but will you ever use that nice document or will it just sit somewhere on your hard disk?

Sublimio’s founder Matteo Modica shares his experience in starting and developing a boutique branding agency over the years.

For smaller brands it might be tempting to skip strategy and just get a bloody logo. But cutting corners might backfire.

Does branding require a large agency? Not really. Here is what brands can expect when working with a boutique.

A complete briefing helps the designer to work better and faster, and the company to get the logo it had in mind. Here are 11 essential points.

Like a custom-made suit, even a logo ages. And here the doubt often arises: change it completely or opt for a restyling?

There’s nothing more dangerous than a designer who just says yes. I say this as a designer, but I do it in the interests of my customers.

When a brand doesn’t work every communication initiative is accompanied by enormous efforts. Here are some possible causes (and solutions).

A complete briefing helps the designer to work better and faster, and the company to get the logo it had in mind. Here are 11 essential points.

Are there situations in which it is legitimate, permitted or simply reasonable to adapt one’s professionalism to the context?

Let’s start with number one: the importance of saying “I don’t know”.

Why fashion logos suddenly became identical? In my opinion, it’s not because of designers’ laziness.

What does it mean to be a luxury brand in a world where everything is digital and free?

Something is happening, in the fashion world and specifically in the fashion brand communication: from image, fashion is becoming a story.

Some of us believe in it, others despise it. But all of us are doing personal branding, constantly. We just don’t realize it.

Is it obvious that a brand should reflect the nature of the founder? The answer is blurred and comes from my personal experience.