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Communication

How is a campaign born?
How do you develop a tone of voice?
What are the most interesting channels and how should you use them?

What designers don’t tell their clients

There’s nothing more dangerous than a designer who just says yes. I say this as a designer, but I do it in the interests of my customers.

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Why doesn’t your brand work?

When a brand doesn’t work every communication initiative is accompanied by enormous efforts. Here are some possible causes (and solutions).

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Should luxury brands leave social networks?

A complete briefing helps the designer to work better and faster, and the company to get the logo it had in mind. Here are 11 essential points.

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Will digital flatten the world of luxury?

What does it mean to be a luxury brand in a world where everything is digital and free?

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Fashion brands now live on stories

Something is happening, in the fashion world and specifically in the fashion brand communication: from image, fashion is becoming a story.

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