How is a campaign born?
How do you develop a tone of voice?
What are the most interesting channels and how should you use them?
Matteo Modica
04.01.2022
6 MIN. READ
Turning yourself into a brand scares most people, especially because it’s hard to figure out how to differentiate oneself. And yet the answer might be easier than you think.
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Not all brands are Nike or Burger King. But this doesn’t mean you should just put up with being “boring”. Just the opposite: it’s always possible to be interesting, as long as you have the right communication strategy.
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Once considered a niche phenomenon, gaming is today the driving force in the world of entertainment, but most of all a culture that unites billions of people. And one that brands should watch carefully.
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If you are thinking of expanding your business to the Italian market, make sure your brand can match the expectations and mindset of the locals.
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The experience a client has of a brand is the result of many concurring elements. We often focus on only some of these, missing some precious opportunities.
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Naming a brand might be one of the most exciting journeys, but also one of the most distressing. Some advice to avoid it going downhill.
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