Communication

How is a campaign born?
How do you develop a tone of voice?
What are the most interesting channels and how should you use them?

Andrea Ciulu 08.09.2020 5 MIN. READ

Do fashion brands really need copywriting?

Fashion brands are traditionally very scrupulous about visuals in their communication. Does this leave out words?

There’s nothing more dangerous than a designer who just says yes. I say this as a designer, but I do it in the interests of my customers.

When a brand doesn’t work every communication initiative is accompanied by enormous efforts. Here are some possible causes (and solutions).

A complete briefing helps the designer to work better and faster, and the company to get the logo it had in mind. Here are 11 essential points.

What does it mean to be a luxury brand in a world where everything is digital and free?

Something is happening, in the fashion world and specifically in the fashion brand communication: from image, fashion is becoming a story.