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Il Blog di Sublimio — Comunicazione
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Communication

How is a campaign born?
How do you develop a tone of voice?
What are the most interesting channels and how should you use them?

How to Create a Powerful Brand’s About Us Page

The humble About Us page is sometimes overlooked in favor of the flashy homepage. But this corner of the website is far from useless. Here’s how you can make it work.

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What the Best Branding Agencies Do Right

What do the best branding agencies have in common? Not necessarily their style or approach, of course, but a set of values that delivers outstanding work.

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6 Luxury Branding Dos and Don’ts

Luxury branding is – in a sense – a league of its own, with its own dos and don’ts. The luxury audience has very precise expectations, and you’d better not break them.

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Can you expand a small business with branding?

If you are looking to expand a small business, you have several ways to do that. Maybe you haven’t been thinking about branding, though. We explain why it might actually help your efforts.

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Is brand purpose really so important?

Everybody seems to be talking about brand purpose today. But while the keyword might be fashionable, businesses need to think hard about what it really means for them.

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The importance of brand characters as part of brand identity

Have you ever considered the idea of tying your brand identity to a fictional character? It might sound like an obsolete choice, but numbers might just change your mind.

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Where to start to build your personal branding

Turning yourself into a brand scares most people, especially because it’s hard to figure out how to differentiate oneself. And yet the answer might be easier than you think.

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How to set your communication strategy if you have a “boring” brand

Not all brands are Nike or Burger King. But this doesn’t mean you should just put up with being “boring”. Just the opposite: it’s always possible to be interesting, as long as you have the right communication strategy.

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What brands should learn from gaming culture

Once considered a niche phenomenon, gaming is today the driving force in the world of entertainment, but most of all a culture that unites billions of people. And one that brands should watch carefully.

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Is your brand truly ready for the Italian market?

If you are thinking of expanding your business to the Italian market, make sure your brand can match the expectations and mindset of the locals.

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The brand touchpoints your strategy shouldn’t overlook

The experience a client has of a brand is the result of many concurring elements. We often focus on only some of these, missing some precious opportunities.

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How to get a brand naming right and survive

Naming a brand might be one of the most exciting journeys, but also one of the most distressing. Some advice to avoid it going downhill.

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How to think about content strategy for a luxury audience

Luxury brands can’t bask in the glow of that one-off commercial anymore. To connect with their audiences they must produce content. A lot of it.

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How do you create a luxury brand today?

As all brands struggle to understand the evolving customer, luxury brands have the most daunting task: ushering their intangible values into a new era.

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Fashion websites should be digital trips

Fashion brands have a long experience in breaking rules, inspiring us and taking us to distant worlds. Why does this not happen on digital?

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Do fashion brands really need copywriting?

Fashion brands are traditionally very scrupulous about visuals in their communication. Does this leave out words?

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How to define a brand tone of voice you will actually use

Tone of voice is essential for your brand identity, but will you ever use that nice document or will it just sit somewhere on your hard disk?

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Can small business really avoid developing a brand strategy?

For smaller brands it might be tempting to skip strategy and just get a bloody logo. But cutting corners might backfire.

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What designers don’t tell their clients

There’s nothing more dangerous than a designer who just says yes. I say this as a designer, but I do it in the interests of my customers.

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The basic reasons why your brand is not working

When a brand doesn’t work every communication initiative is accompanied by enormous efforts. Here are some possible causes (and solutions).

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Should luxury brands leave social networks?

A complete briefing helps the designer to work better and faster, and the company to get the logo it had in mind. Here are 11 essential points.

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Will digital flatten the world of luxury?

What does it mean to be a luxury brand in a world where everything is digital and free?

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Unique fashion branding now loves stories

Something is happening, in the fashion world and specifically in the fashion brand communication: from image, fashion is becoming a story.

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