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Branding

How can a brand evolve?
How do you build a strong brand?
Why do some brands flourish while others fail?

How we created a boutique branding agency

Sublimio’s founder Matteo Modica shares his experience in starting and developing a boutique branding agency over the years.

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What can a boutique branding agency do for you?

Does branding require a large agency? Not really. Here is what brands can expect when working with a boutique.

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Do you have to redo the logo? How to write the brief for the designer

A complete briefing helps the designer to work better and faster, and the company to get the logo it had in mind. Here are 11 essential points.

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New logo vs. restyling: what is the best choice for a brand?

Like a custom-made suit, even a logo ages. And here the doubt often arises: change it completely or opt for a restyling?

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Why doesn’t your brand work?

When a brand doesn’t work every communication initiative is accompanied by enormous efforts. Here are some possible causes (and solutions).

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Should luxury brands leave social networks?

A complete briefing helps the designer to work better and faster, and the company to get the logo it had in mind. Here are 11 essential points.

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