How can a brand evolve?
How do you build a strong brand?
Why do some brands flourish while others fail?
Matteo Modica
04.01.2022
6 MIN. READ
Turning yourself into a brand scares most people, especially because it’s hard to figure out how to differentiate oneself. And yet the answer might be easier than you think.
READ MORE
Not all brands are Nike or Burger King. But this doesn’t mean you should just put up with being “boring”. Just the opposite: it’s always possible to be interesting, as long as you have the right communication strategy.
READ MORE
Once considered a niche phenomenon, gaming is today the driving force in the world of entertainment, but most of all a culture that unites billions of people. And one that brands should watch carefully.
READ MORE
If you are thinking of expanding your business to the Italian market, make sure your brand can match the expectations and mindset of the locals.
READ MORE
The experience a client has of a brand is the result of many concurring elements. We often focus on only some of these, missing some precious opportunities.
READ MORE
Storytelling. Easier said than done. What does it mean for a brand to “have a good story”? And how do you build one?
READ MORE