How do you create a luxury brand today?
As all brands struggle to understand the evolving customer, luxury brands have the most daunting task: ushering their intangible values into a new era.
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How do you build a strong brand?
Why do some brands flourish while others fail?
Naming a brand might be one of the most exciting journeys, but also one of the most distressing. Some advice to avoid it going downhill.
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As all brands struggle to understand the evolving customer, luxury brands have the most daunting task: ushering their intangible values into a new era.
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Jewelry customers differ wildly. Knowing who is going to buy your jewels makes all the difference for structuring your brand.
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Entering the luxury market is not an easy feat to accomplish for a brand. Attempting it with the wrong logo can be an utter disaster.
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Creating a brand is such a sensitive matter, you will want to make sure you pick the right partner for the job. Here’s what to look for.
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Tone of voice is essential for your brand identity, but will you ever use that nice document or will it just sit somewhere on your hard disk?
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