Warning: mysqli_real_connect(): Headers and client library minor version mismatch. Headers:100037 Library:50545 in /home/sublimio/public_html/wp-includes/wp-db.php on line 1633
Sublimio's Blog — Branding
Per favore, ruota il dispositivo

Branding

How can a brand evolve?
How do you build a strong brand?
Why do some brands flourish while others fail?

5 Useful Personal Branding Examples From Our Portfolio

The term “personal branding” has become extremely popular in the age of self-promotion, but what does a personal brand look like? Here are five personal branding examples from Sublimio’s annuals.

READ MORE

How to Design a Luxury Hotel Brand

A luxury hotel brand is a precious asset: if done right, it can express the hotel’s uniqueness and find its place into the guests’ heart. Just don’t forget that everything you do creates your brand.

READ MORE

Branding for Startups: Is It Really Important?

What value has branding for startups? A lot, and yet it is sometimes this vital piece of the puzzle is left behind, just to be addressed at a later stage. Here’s why it should be top of the list.

READ MORE

What is Brand Awareness and Why Should You Care?

What is brand awareness? The word is sure thrown around a lot, but what does it really mean, why can it be so valuable for your business, and how do you grow it?

READ MORE

Can You Turn a Business Around With Branding?

65% of businesses fail within 10 years, proof that it’s not easy to turn a business around. Could branding be an untapped resource to traverse treacherous waters?

READ MORE

What’s Included in a Brand Identity Package?

As you set up your brand or refresh an existing one, the brand identity package is a crucial part of the work. But do you really know what you are expected to find inside?

READ MORE

How to Create a Powerful Brand’s About Us Page

The humble About Us page is sometimes overlooked in favor of the flashy homepage. But this corner of the website is far from useless. Here’s how you can make it work.

READ MORE

What the Best Branding Agencies Do Right

What do the best branding agencies have in common? Not necessarily their style or approach, of course, but a set of values that delivers outstanding work.

READ MORE

6 Luxury Branding Dos and Don’ts

Luxury branding is – in a sense – a league of its own, with its own dos and don’ts. The luxury audience has very precise expectations, and you’d better not break them.

READ MORE

Can you expand a small business with branding?

If you are looking to expand a small business, you have several ways to do that. Maybe you haven’t been thinking about branding, though. We explain why it might actually help your efforts.

READ MORE

Is brand purpose really so important?

Everybody seems to be talking about brand purpose today. But while the keyword might be fashionable, businesses need to think hard about what it really means for them.

READ MORE

The importance of brand characters as part of brand identity

Have you ever considered the idea of tying your brand identity to a fictional character? It might sound like an obsolete choice, but numbers might just change your mind.

READ MORE

Where to start to build your personal branding

Turning yourself into a brand scares most people, especially because it’s hard to figure out how to differentiate oneself. And yet the answer might be easier than you think.

READ MORE

How to set your communication strategy if you have a “boring” brand

Not all brands are Nike or Burger King. But this doesn’t mean you should just put up with being “boring”. Just the opposite: it’s always possible to be interesting, as long as you have the right communication strategy.

READ MORE

What brands should learn from gaming culture

Once considered a niche phenomenon, gaming is today the driving force in the world of entertainment, but most of all a culture that unites billions of people. And one that brands should watch carefully.

READ MORE

Is your brand truly ready for the Italian market?

If you are thinking of expanding your business to the Italian market, make sure your brand can match the expectations and mindset of the locals.

READ MORE

The brand touchpoints your strategy shouldn’t overlook

The experience a client has of a brand is the result of many concurring elements. We often focus on only some of these, missing some precious opportunities.

READ MORE

What makes a good brand story

Storytelling. Easier said than done. What does it mean for a brand to “have a good story”? And how do you build one?

READ MORE

Branding across cultures: how to make it work (a true story)

As we get used to global brands, we tend to overlook the challenges of bringing a brand to a different culture from its own. Here are some pitfalls and solutions.

READ MORE

How relevant is nationality for a global brand?

In a global market, the national roots of a brand can add value. As long as you can leverage them in the right way.

READ MORE

Your brand won’t work without a company culture

Companies are not black boxes, but entities that the world can see. What happens inside them contributes to defining their brand.

READ MORE

How to get a brand naming right and survive

Naming a brand might be one of the most exciting journeys, but also one of the most distressing. Some advice to avoid it going downhill.

READ MORE

How do you create a luxury brand today?

As all brands struggle to understand the evolving customer, luxury brands have the most daunting task: ushering their intangible values into a new era.

READ MORE

Strategy for jewelry brands: do you know your audience?

Jewelry customers differ wildly. Knowing who is going to buy your jewels makes all the difference for structuring your brand.

READ MORE

How do you design a luxury logo?

Entering the luxury market is not an easy feat to accomplish for a brand. Attempting it with the wrong logo can be an utter disaster.

READ MORE

How to choose the best branding agency for your project

Creating a brand is such a sensitive matter, you will want to make sure you pick the right partner for the job. Here’s what to look for.

READ MORE

How to define a brand tone of voice you will actually use

Tone of voice is essential for your brand identity, but will you ever use that nice document or will it just sit somewhere on your hard disk?

READ MORE

How we created a boutique branding agency

Sublimio’s founder Matteo Modica shares his experience in starting and developing a boutique branding agency over the years.

READ MORE

Can small business really avoid developing a brand strategy?

For smaller brands it might be tempting to skip strategy and just get a bloody logo. But cutting corners might backfire.

READ MORE

What can a boutique branding agency do for you?

Does branding require a large agency? Not really. Here is what brands can expect when working with a boutique.

READ MORE

Do you need a logo design? 11 tips to write the brief

A complete briefing helps the designer to work better and faster, and the company to get the logo it had in mind. Here are 11 essential points.

READ MORE

New logo vs. logo restyling: what is the best choice for a brand?

Like a custom-made suit, even a logo ages. And here the doubt often arises: change it completely or opt for a restyling?

READ MORE

The basic reasons why your brand is not working

When a brand doesn’t work every communication initiative is accompanied by enormous efforts. Here are some possible causes (and solutions).

READ MORE

Should luxury brands leave social networks?

A complete briefing helps the designer to work better and faster, and the company to get the logo it had in mind. Here are 11 essential points.

READ MORE

When a professional designer works for free

Are there situations in which it is legitimate, permitted or simply reasonable to adapt one’s professionalism to the context?

READ MORE

Five things I learned about creative work in 2018

Let’s start with number one: the importance of saying “I don’t know”.

READ MORE

Why are all fashion logos in the world becoming the same?

Why fashion logos suddenly became identical? In my opinion, it’s not because of designers’ laziness.

READ MORE

Will digital flatten the world of luxury?

What does it mean to be a luxury brand in a world where everything is digital and free?

READ MORE

Unique fashion branding now loves stories

Something is happening, in the fashion world and specifically in the fashion brand communication: from image, fashion is becoming a story.

READ MORE

Beware: you’re already doing personal branding (even if you don’t do anything)

Some of us believe in it, others despise it. But all of us are doing personal branding, constantly. We just don’t realize it.

READ MORE

The brand and the founder’s effect

Is it obvious that a brand should reflect the nature of the founder? The answer is blurred and comes from my personal experience.

READ MORE