Branding

How can a brand evolve?
How do you build a strong brand?
Why do some brands flourish while others fail?

Andrea Ciulu 20.10.2020 6 MIN. READ

Strategy for jewelry brands: do you know your audience?

Jewelry customers differ wildly. Knowing who is going to buy your jewels makes all the difference for structuring your brand.

Entering the luxury market is not an easy feat to accomplish for a brand. Attempting it with the wrong logo can be an utter disaster.

Creating a brand is such a sensitive matter, you will want to make sure you pick the right partner for the job. Here’s what to look for.

Tone of voice is essential for your brand identity, but will you ever use that nice document or will it just sit somewhere on your hard disk?

Sublimio’s founder Matteo Modica shares his experience in starting and developing a boutique branding agency over the years.

Does branding require a large agency? Not really. Here is what brands can expect when working with a boutique.