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Branding

How can a brand evolve?
How do you build a strong brand?
Why do some brands flourish while others fail?

Strategy for jewelry brands: do you know your audience?

Jewelry customers differ wildly. Knowing who is going to buy your jewels makes all the difference for structuring your brand.

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How do you design a logo for the luxury market?

Entering the luxury market is not an easy feat to accomplish for a brand. Attempting it with the wrong logo can be an utter disaster.

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How to choose the best branding agency for your project

Creating a brand is such a sensitive matter, you will want to make sure you pick the right partner for the job. Here’s what to look for.

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How to define a brand tone of voice you will actually use

Tone of voice is essential for your brand identity, but will you ever use that nice document or will it just sit somewhere on your hard disk?

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How we created a boutique branding agency

Sublimio’s founder Matteo Modica shares his experience in starting and developing a boutique branding agency over the years.

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What can a boutique branding agency do for you?

Does branding require a large agency? Not really. Here is what brands can expect when working with a boutique.

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