How do you create a luxury brand today?
As all brands struggle to understand the evolving customer, luxury brands have the most daunting task: ushering their intangible values into a new era.
READ MOREBranding
How can a brand evolve?
How do you build a strong brand?
Why do some brands flourish while others fail?
Andrea Ciulu
15.12.2020
6 MIN. READ
How to get a brand name right and survive
Naming a brand might be one of the most exciting journeys, but also one of the most distressing. Some advice to avoid it going downhill.
READ MOREStrategy for jewelry brands: do you know your audience?
Jewelry customers differ wildly. Knowing who is going to buy your jewels makes all the difference for structuring your brand.
READ MOREHow do you design a logo for the luxury market?
Entering the luxury market is not an easy feat to accomplish for a brand. Attempting it with the wrong logo can be an utter disaster.
READ MOREHow to choose the best branding agency for your project
Creating a brand is such a sensitive matter, you will want to make sure you pick the right partner for the job. Here’s what to look for.
READ MOREHow to define a brand tone of voice you will actually use
Tone of voice is essential for your brand identity, but will you ever use that nice document or will it just sit somewhere on your hard disk?
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