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Branding

How can a brand evolve?
How do you build a strong brand?
Why do some brands flourish while others fail?

How to get a brand name right and survive

Naming a brand might be one of the most exciting journeys, but also one of the most distressing. Some advice to avoid it going downhill.

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How do you create a luxury brand today?

As all brands struggle to understand the evolving customer, luxury brands have the most daunting task: ushering their intangible values into a new era.

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Strategy for jewelry brands: do you know your audience?

Jewelry customers differ wildly. Knowing who is going to buy your jewels makes all the difference for structuring your brand.

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How do you design a logo for the luxury market?

Entering the luxury market is not an easy feat to accomplish for a brand. Attempting it with the wrong logo can be an utter disaster.

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How to choose the best branding agency for your project

Creating a brand is such a sensitive matter, you will want to make sure you pick the right partner for the job. Here’s what to look for.

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How to define a brand tone of voice you will actually use

Tone of voice is essential for your brand identity, but will you ever use that nice document or will it just sit somewhere on your hard disk?

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