Strategy

What are today’s most interesting trends?
How do you reconcile targets and resources?
What should you know before you create a marketing plan?

Andrea Ciulu 18.05.2020 7 MIN. READ

Do smaller brands need a strategy?

For smaller brands it might be tempting to skip strategy and just get a bloody logo. But cutting corners might backfire.

Before you start spreading your brand, make sure you have set a clear brand strategy, with this practical checklist.

When a brand doesn’t work every communication initiative is accompanied by enormous efforts. Here are some possible causes (and solutions).

Some of us believe in it, others despise it. But all of us are doing personal branding, constantly. We just don’t realize it.