Strategy

What value has branding for startups? A lot, and yet it is sometimes this vital piece of the puzzle is left behind, just to be addressed at a later stage. Here’s why it should be top of the list.

What is brand awareness? The word is sure thrown around a lot, but what does it really mean, why can it be so valuable for your business, and how do you grow it?

65% of businesses fail within 10 years, proof that it’s not easy to turn a business around. Could branding be an untapped resource to traverse treacherous waters?

As we get used to global brands, we tend to overlook the challenges of bringing a brand to a different culture from its own. Here are some pitfalls and solutions.

In a global market, the national roots of a brand can add value. As long as you can leverage them in the right way.

Luxury brands can’t bask in the glow of that one-off commercial anymore. To connect with their audiences they must produce content. A lot of it.

As all brands struggle to understand the evolving customer, luxury brands have the most daunting task: ushering their intangible values into a new era.

Jewelry customers differ wildly. Knowing who is going to buy your jewels makes all the difference for structuring your brand.

Fashion brands are traditionally very scrupulous about visuals in their communication. Does this leave out words?

Tone of voice is essential for your brand identity, but will you ever use that nice document or will it just sit somewhere on your hard disk?

Sublimio’s founder Matteo Modica shares his experience in starting and developing a boutique branding agency over the years.

For smaller brands it might be tempting to skip strategy and just get a bloody logo. But cutting corners might backfire.

Does branding require a large agency? Not really. Here is what brands can expect when working with a boutique.

Before you start spreading your brand, make sure you have set a clear brand strategy, with this practical checklist.

When a brand doesn’t work every communication initiative is accompanied by enormous efforts. Here are some possible causes (and solutions).

Some of us believe in it, others despise it. But all of us are doing personal branding, constantly. We just don’t realize it.