Strategy for jewelry brands: do you know your audience?
Jewelry customers differ wildly. Knowing who is going to buy your jewels makes all the difference for structuring your brand.
READ MOREStrategy
What are today’s most interesting trends?
How do you reconcile targets and resources?
What should you know before you create a marketing plan?
Parvis Ghirelli
01.12.2020
5 MIN. READ
How to think about content strategy for a luxury audience
Luxury brands can’t bask in the glow of that one-off commercial anymore. To connect with their audiences they must produce content. A lot of it.
READ MOREDo smaller brands need a strategy?
For smaller brands it might be tempting to skip strategy and just get a bloody logo. But cutting corners might backfire.
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When a brand doesn’t work every communication initiative is accompanied by enormous efforts. Here are some possible causes (and solutions).
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Some of us believe in it, others despise it. But all of us are doing personal branding, constantly. We just don’t realize it.
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