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Il Blog di Sublimio — Strategy
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Strategy

What are today’s most interesting trends?
How do you reconcile targets and resources?
What should you know before you create a marketing plan?

5 Useful Personal Branding Examples From Our Portfolio

The term “personal branding” has become extremely popular in the age of self-promotion, but what does a personal brand look like? Here are five personal branding examples from Sublimio’s annuals.

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Branding for Startups: Is It Really Important?

What value has branding for startups? A lot, and yet it is sometimes this vital piece of the puzzle is left behind, just to be addressed at a later stage. Here’s why it should be top of the list.

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What is Brand Awareness and Why Should You Care?

What is brand awareness? The word is sure thrown around a lot, but what does it really mean, why can it be so valuable for your business, and how do you grow it?

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Can You Turn a Business Around With Branding?

65% of businesses fail within 10 years, proof that it’s not easy to turn a business around. Could branding be an untapped resource to traverse treacherous waters?

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Branding across cultures: how to make it work (a true story)

As we get used to global brands, we tend to overlook the challenges of bringing a brand to a different culture from its own. Here are some pitfalls and solutions.

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How relevant is nationality for a global brand?

In a global market, the national roots of a brand can add value. As long as you can leverage them in the right way.

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How to think about content strategy for a luxury audience

Luxury brands can’t bask in the glow of that one-off commercial anymore. To connect with their audiences they must produce content. A lot of it.

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How do you create a luxury brand today?

As all brands struggle to understand the evolving customer, luxury brands have the most daunting task: ushering their intangible values into a new era.

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Strategy for jewelry brands: do you know your audience?

Jewelry customers differ wildly. Knowing who is going to buy your jewels makes all the difference for structuring your brand.

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Do fashion brands really need copywriting?

Fashion brands are traditionally very scrupulous about visuals in their communication. Does this leave out words?

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How to define a brand tone of voice you will actually use

Tone of voice is essential for your brand identity, but will you ever use that nice document or will it just sit somewhere on your hard disk?

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How we created a boutique branding agency

Sublimio’s founder Matteo Modica shares his experience in starting and developing a boutique branding agency over the years.

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Can small business really avoid developing a brand strategy?

For smaller brands it might be tempting to skip strategy and just get a bloody logo. But cutting corners might backfire.

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What can a boutique branding agency do for you?

Does branding require a large agency? Not really. Here is what brands can expect when working with a boutique.

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Do you have a brand strategy? A checklist

Before you start spreading your brand, make sure you have set a clear brand strategy, with this practical checklist.

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The basic reasons why your brand is not working

When a brand doesn’t work every communication initiative is accompanied by enormous efforts. Here are some possible causes (and solutions).

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Beware: you’re already doing personal branding (even if you don’t do anything)

Some of us believe in it, others despise it. But all of us are doing personal branding, constantly. We just don’t realize it.

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