How relevant is nationality for a global brand?
In a global market, the national roots of a brand can add value. As long as you can leverage them in the right way.
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What are today’s most interesting trends?
How do you reconcile targets and resources?
What should you know before you create a marketing plan?
Matteo Modica
22.06.2021
7 MIN. READ
Branding across cultures: how to make it work (a true story)
As we get used to global brands, we tend to overlook the challenges of bringing a brand to a different culture from its own. Here are some pitfalls and solutions.
READ MOREHow to think about content strategy for a luxury audience
Luxury brands can’t bask in the glow of that one-off commercial anymore. To connect with their audiences they must produce content. A lot of it.
READ MOREHow do you create a luxury brand today?
As all brands struggle to understand the evolving customer, luxury brands have the most daunting task: ushering their intangible values into a new era.
READ MOREStrategy for jewelry brands: do you know your audience?
Jewelry customers differ wildly. Knowing who is going to buy your jewels makes all the difference for structuring your brand.
READ MOREDo fashion brands really need copywriting?
Fashion brands are traditionally very scrupulous about visuals in their communication. Does this leave out words?
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