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Strategy

What are today’s most interesting trends?
How do you reconcile targets and resources?
What should you know before you create a marketing plan?

Strategy for jewelry brands: do you know your audience?

Jewelry customers differ wildly. Knowing who is going to buy your jewels makes all the difference for structuring your brand.

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Do smaller brands need a strategy?

For smaller brands it might be tempting to skip strategy and just get a bloody logo. But cutting corners might backfire.

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Do you have a brand strategy? A checklist

Before you start spreading your brand, make sure you have set a clear brand strategy, with this practical checklist.

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Why doesn’t your brand work?

When a brand doesn’t work every communication initiative is accompanied by enormous efforts. Here are some possible causes (and solutions).

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You’re already doing personal branding (even if you don’t do anything)

Some of us believe in it, others despise it. But all of us are doing personal branding, constantly. We just don’t realize it.

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