Strategy

What are today’s most interesting trends?
How do you reconcile targets and resources?
What should you know before you create a marketing plan?

Andrea Ciulu 27.06.2022 7 MIN. READ

Can You Turn a Business Around With Branding?

65% of businesses fail within 10 years, proof that it’s not easy to turn a business around. Could branding be an untapped resource to traverse treacherous waters?

Branding across cultures: how to make it work (a true story)

As we get used to global brands, we tend to overlook the challenges of bringing a brand to a different culture from its own. Here are some pitfalls and solutions.

How relevant is nationality for a global brand?

In a global market, the national roots of a brand can add value. As long as you can leverage them in the right way.

How to think about content strategy for a luxury audience

Luxury brands can’t bask in the glow of that one-off commercial anymore. To connect with their audiences they must produce content. A lot of it.

How do you create a luxury brand today?

As all brands struggle to understand the evolving customer, luxury brands have the most daunting task: ushering their intangible values into a new era.

Strategy for jewelry brands: do you know your audience?

Jewelry customers differ wildly. Knowing who is going to buy your jewels makes all the difference for structuring your brand.