Strategy for jewelry brands: do you know your audience?
Jewelry customers differ wildly. Knowing who is going to buy your jewels makes all the difference for structuring your brand.
READ MOREWhat are today’s most interesting trends?
How do you reconcile targets and resources?
What should you know before you create a marketing plan?
Luxury brands can’t bask in the glow of that one-off commercial anymore. To connect with their audiences they must produce content. A lot of it.
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Jewelry customers differ wildly. Knowing who is going to buy your jewels makes all the difference for structuring your brand.
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For smaller brands it might be tempting to skip strategy and just get a bloody logo. But cutting corners might backfire.
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Before you start spreading your brand, make sure you have set a clear brand strategy, with this practical checklist.
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When a brand doesn’t work every communication initiative is accompanied by enormous efforts. Here are some possible causes (and solutions).
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Some of us believe in it, others despise it. But all of us are doing personal branding, constantly. We just don’t realize it.
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