Design

What is the best way to design a logo?
How do you develop a unique visual identity?
How does the client-designer relationship work?

Andrea Masci 03.11.2020 5 MIN. READ

Virtual fashion events need real-world scenographers

As the pandemic grounded all events – including fashion events – to a halt, virtualization became sexy. But how do you make it immersive?

Fashion brands have a long experience in breaking rules, inspiring us and taking us to distant worlds. Why does this not happen on digital?

Entering the luxury market is not an easy feat to accomplish for a brand. Attempting it with the wrong logo can be an utter disaster.

A complete briefing helps the designer to work better and faster, and the company to get the logo it had in mind. Here are 11 essential points.

Like a custom-made suit, even a logo ages. And here the doubt often arises: change it completely or opt for a restyling?

There’s nothing more dangerous than a designer who just says yes. I say this as a designer, but I do it in the interests of my customers.