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Design

What is the best way to design a logo?
How do you develop a unique visual identity?
How does the client-designer relationship work?

What’s Included in a Brand Identity Package?

As you set up your brand or refresh an existing one, the brand identity package is a crucial part of the work. But do you really know what you are expected to find inside?

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Virtual fashion events need scenography design

As the pandemic grounded all events – including fashion events – to a halt, virtualization became sexy. But how do you make it immersive?

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Fashion websites should be digital trips

Fashion brands have a long experience in breaking rules, inspiring us and taking us to distant worlds. Why does this not happen on digital?

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How do you design a luxury logo?

Entering the luxury market is not an easy feat to accomplish for a brand. Attempting it with the wrong logo can be an utter disaster.

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Do you need a logo design? 11 tips to write the brief

A complete briefing helps the designer to work better and faster, and the company to get the logo it had in mind. Here are 11 essential points.

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New logo vs. logo restyling: what is the best choice for a brand?

Like a custom-made suit, even a logo ages. And here the doubt often arises: change it completely or opt for a restyling?

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