Design

What is the best way to design a logo?
How do you develop a unique visual identity?
How does the client-designer relationship work?

Matteo Modica 23.04.2019 5 MIN. READ

Do you have to redo the logo? How to write the brief for the designer

A complete briefing helps the designer to work better and faster, and the company to get the logo it had in mind. Here are 11 essential points.

Like a custom-made suit, even a logo ages. And here the doubt often arises: change it completely or opt for a restyling?

There’s nothing more dangerous than a designer who just says yes. I say this as a designer, but I do it in the interests of my customers.

Are there situations in which it is legitimate, permitted or simply reasonable to adapt one’s professionalism to the context?

Let’s start with number one: the importance of saying “I don’t know”.

Why fashion logos suddenly became identical? In my opinion, it’s not because of designers’ laziness.