Per favore, ruota il dispositivo

Design

What is the best way to design a logo?
How do you develop a unique visual identity?
How does the client-designer relationship work?

Virtual fashion events need real-world scenographers

As the pandemic grounded all events – including fashion events – to a halt, virtualization became sexy. But how do you make it immersive?

READ MORE

Fashion websites should be digital trips

Fashion brands have a long experience in breaking rules, inspiring us and taking us to distant worlds. Why does this not happen on digital?

READ MORE

Do you have to redo the logo? How to write the brief for the designer

A complete briefing helps the designer to work better and faster, and the company to get the logo it had in mind. Here are 11 essential points.

READ MORE

New logo vs. restyling: what is the best choice for a brand?

Like a custom-made suit, even a logo ages. And here the doubt often arises: change it completely or opt for a restyling?

READ MORE

What designers don’t tell their clients

There’s nothing more dangerous than a designer who just says yes. I say this as a designer, but I do it in the interests of my customers.

READ MORE

When a professional works for free

Are there situations in which it is legitimate, permitted or simply reasonable to adapt one’s professionalism to the context?

READ MORE