Fashion websites should be digital trips
Fashion brands have a long experience in breaking rules, inspiring us and taking us to distant worlds. Why does this not happen on digital?
READ MOREWhat is the best way to design a logo?
How do you develop a unique visual identity?
How does the client-designer relationship work?
As the pandemic grounded all events – including fashion events – to a halt, virtualization became sexy. But how do you make it immersive?
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Fashion brands have a long experience in breaking rules, inspiring us and taking us to distant worlds. Why does this not happen on digital?
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A complete briefing helps the designer to work better and faster, and the company to get the logo it had in mind. Here are 11 essential points.
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Like a custom-made suit, even a logo ages. And here the doubt often arises: change it completely or opt for a restyling?
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There’s nothing more dangerous than a designer who just says yes. I say this as a designer, but I do it in the interests of my customers.
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Are there situations in which it is legitimate, permitted or simply reasonable to adapt one’s professionalism to the context?
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