Design

A luxury hotel brand is a precious asset: if done right, it can express the hotel’s uniqueness and find its place into the guests’ heart. Just don’t forget that everything you do creates your brand.

As you set up your brand or refresh an existing one, the brand identity package is a crucial part of the work. But do you really know what you are expected to find inside?

As the pandemic grounded all events – including fashion events – to a halt, virtualization became sexy. But how do you make it immersive?

Fashion brands have a long experience in breaking rules, inspiring us and taking us to distant worlds. Why does this not happen on digital?

Entering the luxury market is not an easy feat to accomplish for a brand. Attempting it with the wrong logo can be an utter disaster.

A complete briefing helps the designer to work better and faster, and the company to get the logo it had in mind. Here are 11 essential points.

Like a custom-made suit, even a logo ages. And here the doubt often arises: change it completely or opt for a restyling?

There’s nothing more dangerous than a designer who just says yes. I say this as a designer, but I do it in the interests of my customers.

Are there situations in which it is legitimate, permitted or simply reasonable to adapt one’s professionalism to the context?

Let’s start with number one: the importance of saying “I don’t know”.

Why fashion logos suddenly became identical? In my opinion, it’s not because of designers’ laziness.