Design

What is the best way to design a logo?
How do you develop a unique visual identity?
How does the client-designer relationship work?

Andrea Masci 03.11.2020 5 MIN. READ

Virtual fashion events need real-world scenographers

As the pandemic grounded all events – including fashion events – to a halt, virtualization became sexy. But how do you make it immersive?

Fashion brands have a long experience in breaking rules, inspiring us and taking us to distant worlds. Why does this not happen on digital?

A complete briefing helps the designer to work better and faster, and the company to get the logo it had in mind. Here are 11 essential points.

Like a custom-made suit, even a logo ages. And here the doubt often arises: change it completely or opt for a restyling?

There’s nothing more dangerous than a designer who just says yes. I say this as a designer, but I do it in the interests of my customers.

Are there situations in which it is legitimate, permitted or simply reasonable to adapt one’s professionalism to the context?