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Design

What is the best way to design a logo?
How do you develop a unique visual identity?
How does the client-designer relationship work?

Do you have to redo the logo? How to write the brief for the designer

A complete briefing helps the designer to work better and faster, and the company to get the logo it had in mind. Here are 11 essential points.

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New logo vs. restyling: what is the best choice for a brand?

Like a custom-made suit, even a logo ages. And here the doubt often arises: change it completely or opt for a restyling?

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What designers don’t tell their clients

There’s nothing more dangerous than a designer who just says yes. I say this as a designer, but I do it in the interests of my customers.

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When a professional works for free

Are there situations in which it is legitimate, permitted or simply reasonable to adapt one’s professionalism to the context?

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Five things I learned in 2018

Let’s start with number one: the importance of saying “I don’t know”.

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Why are all fashion logos becoming the same?

Why fashion logos suddenly became identical? In my opinion, it’s not because of designers’ laziness.

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