Ciao,
we
are
Sublimio.
We create impactful copy solid strategies stunning identities surprising names powerful logos wow experiences fascinating voices novel concepts slick visuals gorgeous videos strong brands
for meaningful brands. ambitious brands. unique brands. memorable brands. bold brands. outstanding brands. confident brands. daring brands. demanding brands. inspired brands. a tough world.
Ciao,
we
are
Sublimio.
We create impactful copy solid strategies stunning identities surprising names powerful logos wow experiences fascinating voices novel concepts slick visuals gorgeous videos strong brands
for meaningful brands. ambitious brands. unique brands. memorable brands. bold brands. outstanding brands. confident brands. daring brands. demanding brands. inspired brands. a tough world.
Matteo Modica Founder and Creative Director of Sublimio by Matteo Modica 3 MIN. READ 13.07.2023
Matteo Modica Founder and Creative Director of Sublimio by Matteo Modica 3 MIN. READ

These four venue branding examples show how venue branding has its own rules: the brand doesn’t live in a vacuum but needs to interact with the place, in a constant interplay.

In case you are wondering, venue branding is a branch of branding focused on physical places like restaurants, bars, and hotels. When branding a place, you want to make sure that the physical and the immaterial components of the brand speak the same language and convey the same feelings. The image of the place will become part of the guest’s experience.

The four venue branding examples we have selected from our portfolio will give you an idea of how a strategic and well-aligned brand can add value to a place, anticipate the experience and even enhance it.

Hilton Galaxy venue branding luxury premium sky bar in Athens Greece
Branding for Hilton Galaxy Sky Bar in Athens, Greece

Venue Branding Example #1: Hilton Galaxy Bar, Athens

Situated on top of Athens’ prestigious Hilton Hotel, overlooking the Acropolis, the Galaxy Bar needed a brand image that would reflect its unique location.

We took inspiration from the galactic imagery to develop an identity that would feel exclusive and ethereal, as if climbing to the top of the building would unlock a different dimension. Our objective was to position the Galaxy Bar as a gravitational center for the international fashion culture.

venue branding example for Saint Peter Sky Terrace Rental luxury bed & breakfast in Rome, Italy
Visual identity for St. Peter Sky Terrace, a luxury bed & breakfast in Rome, Italy

Venue Branding Example #2: St. Peter Sky Terrace, Rome

Sometimes, branding literally creates a place. Smaller venues can gain a disproportionate impact with the proper brand image.

It’s the case of St.Peter Sky Terrace: a rental apartment in Rome with a breathtaking view of St.Peter’s dome. Such an incredible distinctive trait led its owner to want an equally distinctive brand, not to be just “another rental apartment”.

This guided us to create a light but confident identity, where St.Peter plays a huge part both in terms of logo design and imagery.

Sometimes, branding literally creates a place.

Venue Branding Example #3: Apolis Restaurant & Bar, Athens

Venue branding makes it possible to develop a visual concept across a variety of touchpoints, creating a truly immersive experience.

For the Apolis Restaurant & Bar in Athens, we started with the chromatic experiment of the logo, a playful overlapping of the four printing colors and the three primary colors, that created an elegant but also very lively image, fitting for this kind of place. The same visual idea would live in all the details, from the furniture to the labels on water bottles.

venue branding example for premium and fashion Apolis restaurant in Athens, Greece
Branding for Apolis restaurant and bar in Athens, Greece

Venue Branding Example #4: River Winebar, Rome

Sometimes, location becomes the key inspiration for the brand. This also helps customers position the venue and can create strong and easy distinctiveness.

It’s the case of the River Winebar in Rome. The name is a straightforward reference to its position, right on the banks of River Tevere. This theme also plays out in the logo: a minimal representation of a bisecting river, from which we extract the initial “r” of the name.

venue branding example for River winebar in Italy, premium and minimal logo
Minimal branding for River Winebar in Rome, Italy

Takeaway: where to start with venue branding?

A place will give you a lot of possible ideas on how to build a brand. The neighborhood, the type of building, and the view are all valid starting points. Just make sure you select the most distinctive, memorable, and appealing for your audience.

READ ARTICLE
6 MIN. READ

Mastering Digital Product Branding: Strategies for a Digital Age

6 MIN. READ

How do you brand a product that you can’t touch? Digital product branding strategies can require you to take into consideration unexpected details.

READ ARTICLE
5 MIN. READ

Reviving the Legacy: The Delicate Art of Refreshing Heritage Luxury Brands

5 MIN. READ

If you have a heritage luxury brand on your hands, it can be tempting to leave everything untouched. But is it really possible?

READ ARTICLE
5 MIN. READ

The New Silk Road: Bridging Western Brands With the New Asian Luxury Market

5 MIN. READ

The shift in global luxury has created new audiences for Western luxury, where Asian Millennials and GenZers driving the market.

READ ARTICLE
6 MIN. READ

The Rise of Quiet Luxury: A Branding Perspective

6 MIN. READ

Big logos are not that hot in luxury right now. A new tide is rising, made of discreet elegance and understatement. Some call it quiet luxury and it’s not just about clothes: it also impacts the way brands position themselves.

our newsletter

Pssst! We have a newsletter called SUMO (Sublimio Monthly), dedicated to the weird and fascinating ideas that light up our inspiration. And this is what it looks like

Confirm and you will be subscribed.
We just sent you an activation link, *|FNAME|*. Please be sure to check your spam folder too.