Turbo-X, property of Plaisio S.A., is among the top selling Consumer Electronic Brands in Greece. For this project it has been developed the complete redesign of the Brand's top products, such as Desktop PCs, Laptops, Monitors, Keyboards, Mice, TVs. 

There have been developed two product family concepts: Bloom and Performance, both for the High-End european market. The design phase involved an innovative tactile concept which added subtle and sensorial details to every family product.

Creative Direction for