HILTON GALAXY
Rebranding proposal for one of the best sky bars in the world
The Hilton Galaxy Bar is one of the best sky bars in the world: its unique location offers a wonderful view above Athens. The Rebranding aim was to make Hilton Galaxy Bar be recognized as the no.1 hotspot in Athens for trend-setters and personalities.
The creative concept is based on the "galaxy" term definition:
"any large and brilliant or impressive assemblage of persons or things: ex. a galaxy of opera stars"
Mixing elements from greek cultural tradition, mythology, science and philosophy, the Hilton Galaxy Bar puts Athens back to the center of the world.
Exactly where it has been for centuries.